Blue Square - Sports

• Free £25 bet
• Tax Free Betting
• LIVE in-running betting possible
• Betting Results Service: Football and racing results only
• Betting Currencies: £, AUS $, €, Japanese Yen, Singapore $, US$, Canadian $
• Site Languages: English
• Bookmakers Odds Format: Decimal and Fractional
• Minimum Bet: £0.50
• Maximum Bet: Depends on market and odds
• Minimum Deposit: £10

• Betting possible via Internet, Telephone, Interactive TV (Telewest, NTL and Sky) and WAP mobile

Launched in May 1999, Blue Square is now one of the UK's largest interactive bookmakers and betting services, offering fixed odds betting through multiple channels. The Blue Sq. product suite offered has also grown from its traditional bookmaking business to now offer all aspects of the gaming market including poker, casino and slots.

Until January 2003 Blue Square was a wholly owned subsidiary of the Intercapital Group Ltd (ICAP). Then it was acquired by Rank, one of the UK's leading leisure and entertainment companies, who's assets include casinos, bingo clubs and on-line gaming, as well as Hard Rock Cafes and global rights to the Hard Rock brand. BlueSquare was integrated with Rank Interactive Gaming to create a major force in on-line gaming with a combined customer base of over 750,000 customers.

Blue Sq. also have an in-depth form and results guide available on their site covering football results, horse racing results and greyhound racing results. Occasionally Blue Sq. will also show live events via their Blue Square TV internet streaming service where you can watch and bet in-running while the events is going on.